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Ceremony Magazine Los Angeles 2017 | Catering Customized

Catering Customized
An Interview with New York Food Company

Tell us a little about how your company got started and what the future brings
New York Food Company (NYFC) started as a local, popular delicatessen in Hermosa Beach, CA more than thirty years ago. The demand for our delicious, fresh food grew as customers asked for it to be served at their business and social events, so Celebrations by NYFC was born. Ultimately, NYFC was invited to manage two exclusive coastal venues, La Venta Inn in Palos Verdes Estates and Verandas Beach House, Manhattan Beach. In 2005, Chefs with Altitude was created – which caters exclusively to the private jets of celebrities, professional sports teams and dignitaries. The NYFC team continually adapts to the latest trends in cuisine, beverages, service, and event design. “The catering and event production industry never gets old,” claims Jim Wharton, NYFC Managing Partner. “There’s always something new and exciting for our team to learn and incorporate into our events.”

On-trend food ideas for 2017 weddings:
Local Yet Global – locally sourced ingredients used to create an eclectic adventure that mixes cultures and flavors for an inspired wedding menu.

Christopher Todd Studios via CeremonyMagazine.com

Our specialty is:
Catering to you. Every wedding menu is created in collaboration with the utmost consideration of the tastes, styles, and special requests of our couples. No two menus are ever alike – although we do feature popular dishes that many couples enjoy! NYFC menus feature an eclectic mix of traditional favorites fused with current trends. We are also proud of our professional service team. We offer exquisitely served, plated meals to beautiful yet casual buffets. Every menu and every event is customized to fit the style and taste of each couple.

Our food philosophy:
We always make it fresh and made to order, utilizing the freshest ingredients and sourcing locally as much as possible. We design menus to favor the clients’ tastes, not ours. Our menus are used to start the discussion with our clients — they aren’t meant to limit the offerings.

Favorite cocktail hour appetizers:
– Bacon-wrapped dates on Belgian endive with blue cheese aioli
– Mini Ahi tacos with cucumber mango salsa and wasabi crème
– Tater tots tossed in garlic parsley butter, dusted with freshly grated Parmesan cheese, served in individual paper cones.
– Short rib sliders
– Soup sips
– A trio of soup sips with grilled cheese & short rib bites

Three trendy ingredients for 2017:
1. Clean ingredients are in demand: Organic, GMO-Free, All Natural, PHO-Free.
2. The trend continues for the combination of savory, spicy and sweet ingredients. Couples are still craving these mash-up flavor combinations for a taste ‘experience and adventure’!
3. Tropical fruits and flowers like guava, lavender and Moroccan orange blossom are irresistible flavors in almost anything, including drinks, entrees and desserts.

Courtesy of NYFC via CeremonyMagazine.com

The past decade took us from the cake to cupcakes to donuts to cake pops to macarons to dessert tables…what’s next for desserts?
Ice cream carts, food trucks, and colorful, candy displays are trending now.

Does your team have any traditions or habits when preparing meals (ex: listening to a specific type of music, etc.)?
Our team is gregarious and fun, everyone gets along. There is usually a little light music during setup, then a briefing session before the event starts, after that, they are all professional until the cleanup is finished. Then the music starts again!

What is the best approach to serving food for specialty diets?
We usually have an assigned server and one assigned chef handle the plates to eliminate any confusion or the specialty diet plates being confused with the regular plates. We also like to know the guests’ names and where they are seated. Special menu guest requests receive individual attention.

How can couples use food to wow their guests and make them feel special?
Interactive food stations are great for entertaining guests, oyster shucking or guacamole made onsite are great examples. Guests can watch the food being prepared while engaging with the chefs or other guests. In addition, interactive stations make guests feel special by creating dishes with the ingredients that they pick and choose like a pasta or omelet station.

Christopher Todd Studios via CeremonyMagazine.com

What are some great rehearsal dinner ideas?
Theme menus offer a fun and relaxed prelude to the wedding day. Fresh twists on Mexican or BBQ with festive decorations and signature margaritas are popular. Italian themes with wood burning pizzas and great salads complimented by signature sangrias are always a hit too.

In what ways does a venue predicate a menu?
Venues predicate a venue in every way. Some venues offer no kitchen or simply warming capabilities. Sometimes complete “kitchen builds” are required. NYFC can build a kitchen anywhere and create delicious meals – this is where we shine.

The Best Day Ever includes:
A perfect sunlit day for an outdoor ceremony with a fantastic coastal or city view, followed by a celebration with the finest food and drinks enjoyed by guests while they meander and mingle about a private estate, topped off with all-around great service – and of course, coffee and dessert!

Courtesy of NYFC via CeremonyMagazine.com

1. Christopher Todd Studios
2. Courtesy of New York Food Company
3. Christopher Todd Studios
4. Courtesy of New York Food Company

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