Tell us a little about how your company got started and what the future brings:
New York Food Company (NYFC) started as a local, popular delicatessen in Hermosa Beach, CA more than thirty years ago. The demand for our delicious, fresh food grew as customers asked for it to be served at their business and social events, so Celebrations by NYFC was born. Ultimately, NYFC was invited to manage two exclusive coastal venues, La Venta Inn in Palos Verdes Estates and Verandas Beach House, Manhattan Beach. In 2005, Chefs with Altitude was created, which caters exclusively to the private jets of celebrities, professional sports teams and dignitaries.
The NYFC team continually adapts to the latest trends in cuisine, beverages, service, and event design. “The catering and event production industry never gets old,” claims Jim Wharton, NYFC Managing Partner. “There’s always something new and exciting for our team to learn and incorporate into our events.”
Our food philosophy:
We always make it fresh and made to order, utilizing the freshest ingredients and sourcing locally as much as possible. We design menus to favor the clients’ tastes, not ours. Our menus are used to start the discussion with our clients, they aren’t meant to limit the offerings.
What is the best approach to serving food for specialty diets?
We usually have an assigned server and one assigned chef handle the plates to eliminate any confusion or the specialty diet plates being confused with the regular plates. We also like to know the guests’ names and where they are seated. Special menu guest requests receive individual attention.
How can couples use food to wow their guests and make them feel special?
Interactive food stations are great for entertaining guests, oyster shucking or guacamole made onsite are great examples. Guests can watch the food being prepared while engaging with the chefs or other guests. In addition, interactive stations make guests feel special by creating dishes with the ingredients that they pick and choose like a pasta or omelet station.
Our specialty is:
Catering to you. Every wedding menu is created in collaboration with the utmost consideration of the tastes, styles, and special requests of our couples. No two menus are ever alike – although we do feature popular dishes that many couples enjoy! NYFC menus feature an eclectic mix of traditional favorites fused with current trends. We are also proud of our professional service team. We offer exquisitely served, plated meals to beautiful yet casual buffets. Every menu and every event is customized to fit the style and taste of each couple.
In what ways does a venue predicate a menu?
Venues predicate a venue in every way. Some venues offer no kitchen or simply warming capabilities. Sometimes complete “kitchen builds” are required. NYFC can build a kitchen anywhere and create delicious meals. This is where we shine.
The past decade took us from the cake to cupcakes to donuts to cake pops to macaroons to dessert tables…what’s next for desserts?
Ice cream carts, food trucks, and colorful, candy displays are trending now.
All photos courtesy of New York Food Company.